Conscious Consumption: Getting Something On Sale is NOT a Marginal Benefit

Shoppers love a good deal. If you’re like me, the rush of getting something on sale is borderline euphoric. I was raised by a wonderful woman who lived for sales. During my childhood, I spent Saturdays with my mom hunting for bargains at yard sales, moving sales, rummage sales, thrift stores, you name it. I’m… Continue reading Conscious Consumption: Getting Something On Sale is NOT a Marginal Benefit